Ask yourself one question. Does your business have customers – or a community?

Now more than ever, your business is in the business of community-building. And the biggest community in the world is online.  Are you connected to the people who matter most to you? Even more important, are they talking with you – and about you?

Customers buy your services. A community is a circle of friends.

Customers are situational. A community is unconditional.

Customers are need-driven. A community is invested.